The Secret Strategy For Writing A Better Call To Action

  • Reading time:5 min(s) read

Messaging Hierarchy? Another gimmick? NO, this will change the way you structure your web-content for ever. And, it’s an amazing strategy to get a better call-to-action. An excellent tool for any landing page.

Here is why.

Messaging Hierarchy by Joanna Wiebe for a better call to action

The Messaging Hierarchy by Joanna Wiebe

  1. What do you do?
  2. Why should I care (what’s in it for me)?
  3. Do others like me care?
  4. Convince me – why this matters
  5. If I believe you, how will this improve my life?
  6. I’d like to believe – but is it safe?
  7. OK, I believe you – now what?
 
If you think about it – any successful website with a good call to action uses a similar structure.

Why it leads to a better call to action

There is too much information on the internet.

QUALITY is the first factor that invites readers to stay on your page.

STRUCTURE helps them find their way.

REASSURANCE is what finally leads to call-to-action.

DESIGN on the other hand is heavily overrated. Design doesn’t make readers act. At best it makes their stay more pleasant.

1. What do you do?

Do

We help you spice up your tired website – to get organic web traffic and new clients.

Don’t

We are a startup specializing in web-content. Our clever combination of copy-writing, editing and SEO will improve your website’s performance.

2. Why should I care (what’s in it for me)?

Do

Find satisfaction in improving and generating your web-content. 

Rather than paying for low quality traffic – you will attract visitors that are more likely to act.

Don’t

We help you to improve and generate better web-content, to attract more new clients efficiently. Don’t pay for Adwords if it doesn’t bring you any organic traffic. Our new 80/20 approach will save you time and money.

3. Do others like me care?

Do

Web-content is the new buzzword – when it comes to websites and SEO.

Many companies are now discovering that content creation is not only good for their web traffic. 

It’s actually an investment in their own future.

Don’t

Big corporations invest tons of money in their web-content. This means that SEO without proper web-content it highly inefficient. We recommend a clever combination of SEO and content creation. This will save you time and money. 

Please ask us for references on successful transitions in your neighborhood.

4. Convince me - why this matters

Do

It is a fact that Google evaluates the ranking of your website depending on the attractiveness of your web-content. 

The highly desired “organic traffic” can only be generated through valuable content.

Don’t

Google evaluates the ranking of your website depending on the quality of your web-content. If you can’t attract visitors to your website, Adwords is the only way go. However, it is not about packing your website full of content, and stuffed with keywords. We show you how to get it right.

5. If I believe you - how will this improve my life?

Do

Unknown visitors will start dropping in, sending inquiries and generating real orders. Most importantly – once you get the hang of it, you will discover the joy of creation. Your own blog and social media will have new meaning for you, as people start sharing your content online.

Don’t

An increasing number of inquiries will start pouring in. 

We help you save your precious time and money. 

We show you how to have fun while surfing on Facebook and Instagram

6. I’d like to believe – but is it safe.

Do

Our concept is designed in 3 steps – and we give you a 30-day-money-back-guarantee for each one of the steps. 

You will be able to see it unfolding right in front of you.

Don’t

We are happy to send you our references.

Our successful implementation of the revolutionizing 3-steps-program on developing better web-content.

7. OK, I believe you – now what?

Do

Don’t miss our special offer for your first product. 
1) Messaging Hierarchy = €399 
2) Editing/Creation = €399 
3) SEO-implementation = €399

We will give you tools to continue this work on your own, if you wish.

Don’t

Don’t hesitate
to get in touch
for a detailed quote.

 

 

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You Can Achieve a Better Call to Action

After reading this, you might start to notice that many commercials and websites follow this structure. It helps to make sense of the offer and will naturally leads them to action.

The structure also helps readers to make up their mind and get active.

NOTE – This does not replace excellent copywriting. It is complementary and you might want to do the structure first.

TIP 1: “A Guide to Excellent Copywriting for Better Web-Content”

TIP 2: “The Ultimate Guide to Headlines for Best Organic Traffic”

TIP 3: More on creating a better call to action from Amy Lynn Andrews

Conclusion

Give the reader high quality content. Tell him what he needs to know, give him reassurance. This will naturally lead to a better call to action.

We find it ideal to start with this structure, since almost everything else bases on this.