Website or Blog – is often the battle between informing and sharing. It’s also about formal vs informal. And formostly, it’s about static vs dynamic.
Nobody wants to see their own website as a formal and static imago of products and people, that is rarely updated. No, we want to see it as our cutting-edge digital designer business card. But where is your customer in that equation?
Website or Blog - the Differences
If you want to get closer to your clients get a blog
- A blog is about sharing information and knowledge.
- The content is dynamic and often updated.
- Design doesn’t matter much.
- It’s mostly informal.
- It has great potential for interactivity.
- And, most important – it’s about your customers needs.
- A website is static.
- Its appearance is formal.
- Design is key.
- The focus is on products and services.
- There is no exchange.
- Communication is one-directional.
Want to build a formal imago of your company, stick to the website
Website or Blog - or both?
Need a bit of both - get a combination
- Keep your exclusive design – but mix it up with a blog.
- Keep your focus on your products – but share tips, tricks and know-how informally.
- Make your information bi-directional – open a door for the client.
- Open up for interactivity and get to know your customers.
- Most web hosts offer WordPress hosting.
- You can connect an external blog to your existing website.
- Most CMS providers like Wix, Webly, Squarespace, Magnolia, etc. have excellent blog feature included.
- It should be fairly easy to get started.
- The challenge is to keep a blog alive and running.
How do you get a combined website and blog?
What should you write about in the blog?
- Write about the things your clients want to know.
- Check online portals for feedback and offer tips and solutions to those open questions.
- Find interesting but poorly written articles and rewrite them.
- Tell your client all the secrets that he would find out anyway.
- Analyse on social media what’s going on around your product categories.
- Maintain a list of topics. After a while, ideas for posts will naturally come.
- Every bit of content that brings you closer to your clients is an investment in your own future.
- Spend less money on design and more on content.
- The focus must be on the client’s needs – because he is the only one who can reward you for it.
- The are two things that are more expensive than a blog:
1) A website that doesn’t generate business.
2) Not knowing what your customers really, really wants.
- A blog will fix those two issues!
A blog is too expensive for you?
Interesting tips and quotes about blogs
- “Co-host blog content with other authors to get more organic traffic.” (Neil Patel)
- Tips from 16 Blogging Experts. (Belle Beth Cooper)
- “A blog is a promise in the minds of most readers.” (Daniel Burstein)
- “Finish your blog post with some kind of call to action.” (Nate Kontny).
- “Consistency is one of the most important things that bloggers tend to forget.” (Neil Patel)
- “Go all in or go home. Half-hearted blogging is a waste of time.”(Daniel Burstein)
- “Niche down your content focus as much as possible. The more specific the better.”(BloggingTips)
Website or Blog - The conclusion
- A blog is about the needs of the client.
- It’s about sharing and connecting.
- A blog is a lot of work and responsibility.
- It’s an investment in valuable content.
- Everybody has a website – but what they need is a blog.