The harder your web-content is to understand, the less interaction there is. The easy math is – simplify your web-content and get more traffic.
Simplify your web-content and get more traffic!
Simplicity is easy to measure.
Why Simplicity Matters
To write as simple as possible is an excellent way to prove yourself as a talented writer.
Writing is all about making your work available and enjoyable. You probably want to reach as many readers as possible. To be precise, a maximum of your target group. To to this, you must not only adapt your language, but above all simplify your writing. The better the readability, the more people you reach.
You might have to re-evaluate these things:
• Too much specialized, industry-specific terms.
• Lengthy sentences.
• Too advanced vocabulary.
Studies have shown that authors using advanced vocabulary often come across as less intelligent. Besides, it is an entry barrier for your readers.
The 3 dimensions of simplicity online
- Easy to understand
- Easy to find on the page
- …and easy to follow the logic
1) Easy to understand
Simple Test to Help You Simplify
The Flesh test is a readability test based on studies by the lawyer and author Rudolph Flesh. It measures readability based on length of words and sentences. The higher your score, the easier your web-content is to read.
Countless corporations and government agencies use this test to improve their writing. To be easy to understand, your content must score 50 or higher in the test.
Use short words and brief sentences, up to 14 words. It will make your web-content much easier to understand.
By using the Flesh Test
we increased our own score
from 54 to 67 within 3 weeks!
Lengthy Sentences Reduce Understanding
2) Easy to find on the page
Help your stressed readers
EASY TO SCAN:
Make it easy to scan the key points. Use frequent sub-headers. Let the readers decide if they want to go into the details.
MAIN CONTENT EARLY ON:
Therefore, place the main content in the very beginning.
CLEAR PAGE STRUCTURE:
Place the same type of information in uniform fields or forms.
AVOID TOO MANY CLICKS:
Don’t make your readers click around too much to follow the content.
THE 5 SECONDS TEST:
Within 5 seconds, any reader must be able to understand what your page is about.
3) Easy to follow the logic
The Perfect Websites
Follow a Certain Logic
This logic is like a path guiding the reader to action.
The 7 simple steps as defined by Joanna Wiebe are:
- What do you do?
- Why should I care (what’s in it for me)?
- Do others like me care?
- Convince me – why this matters
- If I believe you, how will this improve my life?
- I’d like to believe – but is it safe?
- OK, I believe you – now what?
Following this logic gives a clear structure. This will skyrocket engagement. And this structure helps you to simplify your web-content to achieve more traffic.
Read more about it in: “The Secret Weapon of Copywriting For a Better Call to Action”
It’s easy to simplify your web-content. Your readers will thank you for your effort with more engagement and traffic.