Website or Blog – is often the battle between informing and sharing. It’s also about formal vs informal. And formostly, it’s about static vs dynamic. Nobody wants to see their own website as
When comparing engaging headlines, we must also consider the opening lines. Creating an engaging beginning is both art and science. The headline and opening line requires an excellent match. The first one gets
Content makes people share, enroll, act and buy. These days content reflects the quality of a business online. We dream of perfect conversion and would all like to believe everybody reads our content,
There are many lessons to learn from YouTube. It’s wildly popular among young people, and the second largest search engine in the world. How can your website and web-content stand up against it?
Why creating attention with content is key online. To survive online, you need to get to the heart and soul of your readers. If you publish a press release – and nobody really
These outstanding emotional keywords for headlines will open fresh perspectives for you. They make up outstanding headlines. Only 20% of an average headline is of emotional relevance. You can easily double that by using
The whole idea about using landing pages is to get action or to attract.These are the two types of landing pages: Focus on action – to lead the reader to a certain action.
Ever wondered how to find really efficient keywords? Need more organic traffic? This post shares insider tricks on how to make sure your keywords will get you more traffic. Highlights on this page
If a headline doesn’t ring a bell – why bother reading the rest? Why!?! Ultimately, this means that all your hard work might be for nothing. This extensive guide helps you to create
Messaging Hierarchy? Another gimmick? NO, this will change the way you structure your web-content for ever. And, it’s an amazing strategy to get a better call-to-action. An excellent tool for any landing page.
Your web-content must be clear, convincing and reassuring. To write engaging web-content, follows proven principles. They naturally lead your reader to action and ultimately to sell your idea. Seems like a walk in
To make emotionally moving content, your writing must be like marketing – never designed for ALL – but always for a chosen group. Choose your target 1 – Ask yourself – what is
Why improve content overloaded websites? According to the Guardian, 41% of the internet users feel daunted by the amount of choice. The balance between enticing and overloading is often delicate. A website can
The harder your web-content is to understand, the less interaction there is. The easy math is – simplify your web-content and get more traffic. Simplify your web-content and get more traffic! Simplicity is
Helena is intelligent, but you probably wouldn’t notice, since her attention span is short. Maybe even too short for the previous sentence containing 15 words. Therefore, good copywriting needs to be short if