Headlines With Goosebumps Included?
Converting
Browsers
To
Buyers
Captivating Headlines
Catchy Slogans
Engaging Call-To-Action
Valuable Web-Content
Content is all you got online
...and readers are merciless!
Readers browse through your website, because your headline caught their attention.
If your content is not valuable enough – they’re gone again. Browsers online are merciless.
But all they ask for is accurate information and a bit of entertainment.
Infotainment for the people
Design & SEO alone will not do!
WHAT’S YOUR NEXT ACTION?
Design a content strategy | Create new content | Clean up your content | Share some insider tips | Write an engaging newsletter | Treat your readers | Make your content more readable | Get an efficient call-to-action
Valuable content is an investment in your company’s future.
From Browsers...
Average reality online
...To Buyers
With valuable content
What's in it for you?
2.9% instead of 0.5% conversion rate
Content marketing drives almost 6x higher conversion, (Aberdeen Group).
+580%
How Much Does It Take To Get Results
Good web-content is a never ending story
There are no limits to how much effort you could put into it.
However, Pareto's law suggests that 20% of the efforts deliver 80% of the result.
Organic Traffic results from valuable web-content and good SEO.
We Need To Talk About Organic
What is organic web-traffic?
Organic traffic is visitors coming to you through keyword searches.
Why doesn't everybody have it?
We see 10 key reasons for this. Poor SEO and unattractive content make up a major part.
Which other types of traffic are there?
1) Direct Traffic comes to you by typing your website name.
2) Paid Traffic is from Google AdWords, Facebook and other paid channels.
3) Referral Traffic (backlinks) is when other people link your website from their blog post, etc. This means you created of value to them.
4) Social Media Traffic is the free traffic from Facebook, YouTube and other social media channels.
5) Bot Traffic gathers information automatically, (often negative).
How do I get it?
First get your keywords, content, and SEO title right. Coordinate them with permalink, meta tags, titles, page structure and descriptions. This is basically SEO (search engine optimization).
What does it cost?
As soon as you get your SEO right, your major costs will only come from creating valuable content.
What Are Your Online Alternatives ?
"I have plenty of Social Media Traffic"
Think about this...
Organic traffic converts 10 times better than social media traffic. (HigherVisibilty.com)
"My Paid Traffic is cheaper than content creation"
Think about this...
Over 75% prefer organic results, ignoring paid ads.
(HigherVisibilty.com)
"I don't have time to create new content"
Think about this...
Just updating old blog posts can double your organic traffic.
(HigherVisibilty.com)
70% of companies
believe they should
do more
content marketing.
Aberdeen Group
90% of clients
find custom
content
useful.
90% of
millennials
support
authentic
brands
"My paid search works just fine."
Think about this...
Paid traffic stops immediately when stopping the ad.
However, organic search continues as long as you score high with your keywords.
Get started with testing your Content & SEO
Here we are sharing our secret tools - to get you started
Pingdom Speedtest
Website Speed Test to help you analyze your load speed.
Your score better be over 70.
Headline Test
Helps you to create headlines that drive more traffic.
Your score should be over 70.
Visibility & Backlinks
IONOS delivers a multitude of data for your website. A MUST!!!
ProWritingAid
Very useful add-in for several browsers. It checks the grammar and finds spelling mistakes.
Readability Site Test
This tool checks the readability for your entire website at once. The higher your score, the easier your web-content is to read.
You need to be over 60 here!
Image Size Test
Tells you how much SPACE you can save by compressing your images.
They also have an excellent compression tool.
Site Kit for WordPress
Google kit with the best Google tools combined. All the relevant stats directly on your WordPress dashboard.
SpyFu Keyword Test
Check your domains organic ranks over the last years.
Are you listed?
Copyscape
Checks if your content can also be found elsewhere.
Web Host Speed Test
How fast is your web host?
Just in case you have doubts...
Scribens Grammar
In case you don't want to install anything. Scribens checks the grammar and finds spelling mistakes online.